Data outlines a record-breaking edition, sporting an international boom – out of almost 2,000 exhibitors registered from 47 foreign countries –with an increase of 26% on 2013.
The leading food service manufacturing countries are widely represented and are all experiencing double-digit increases. Besides Italy, Germany (+24%), France (+29%), a great comeback for Spain (+27%); while the increase in companies from the U.S. is even more significant (+26%), also thanks to the acknowledgment of HostMilano by the US Commercial Service within a select group of international trade fairs where the U.S. participates with an official representation. High growth rates also for Switzerland (+37.5%), the Netherlands (+25%), the United Kingdom (+25%), with peaks of as much as +62.5% for Austria and +71.5% for Portugal.

“With its strong internationalisation strategy – says Corrado Peraboni, CEO of Fiera Milano Spa –Fiera Milano is facilitating and supporting the recovery in industries where Italy represents excellence in the world. Moreover, it acts like a catalyst for foreign companies, which are more and more represented in our exhibitions.”

Exhibitors meet not only the thousands of visitors from all over the world. They will also meet 1,500 top buyers from 60 countries,

Ultra-sophisticated machines, innovative formats, cutting-edge design and lifestyle events, along with an unparalleled food and coffee experience, will make Host2015 the trendsetting show par excellence in worldwide professional hospitality. The five days of exhibition will be the high point of a process that HostMilano has been carrying out by analysing the markets throughout the year, by creating market analysis papers distributed through  trade media.

This year, a number of new features make the 3 macro-area concept even more effective in integrating contiguous segments:The Food Service Equipment – Bread/Pizza/Pasta area includes two focuses on strongly growing niche areas – Laundry and Refrigeration; always in synergy with Coffee/Tea and Gelato/Pastry, the Bars – Coffee Machines area also also includesVending; the third macro area – Furniture and Tableware – has been expanded and renovated.

Henry Borzi