Best Western new concept hotel “VIB” #travel #hotel #best western

best western

Best Western International is launching two new major hotel developments – a stylish new hotel concept and a soft brand, both designed to meet growing demand for hotel offerings in urban  and primary markets.

The announcement made during the brand’s 2015 press conference by the President and CEO  David King at the International Hotel investment Forum in Berlin , comes as Best Western continues to see historic growth in the brand.

Best Western’s newest hotel offering, VIB,  is a stylish and technology-century hotel concept created to meet today’s connected traveler. “VIB” is an abbreviation for “Vibrant”.This hotel prototype is designed for urban markets.

Vib high-density concept will be cost-effective to build and operate, making an attractive option for owners and developers.

The boutique Vib concept features vibrant and modern design with a focus on convenience, technology and social engagement.

“Vib” hotels will have large, interactive lobbies that incorporate the local flavor of their individual markets as well as  comfortable and chic guest rooms.

Guests will find ample USB and power ports for electronics, a media wall with custom content in the lobby, smart TVs in the room to stream on-demand content, and LED  mood lighting throughout the hotel.

Best Western has more than 4000 hotels in 100 countries, with more than 400,000 comfortable rooms.

 

More info at www.bestwestern.com

 

Patrick GRIGNARD

Universal press