The United States has become the largest market in the world of wine, beating France for the first time.
Last year, the United States was the largest wine market in the world. U.S. consumers bought 29.1 million hectoliters in 2013 , an increase of 0.5% compared to 2012, according to data from the International Organisation of Vine and Wine ( OIV ), while French consumption fell seven per cent to 28.1 million hectolitres. Overall, the world wine consumption has decreased by 1% last year to 239 million hectoliters.
The data show that consumption is significantly decreasing in the heart of the European market . ” In countries such as France, Italy and Spain, people drank a lot of wine , but habits are changing “, said the Director General of OIV , Jean-Marie Aurand , on the sidelines of a press conference in Paris, as reported by NBC . “In the meantime , American consumers tend to appreciate more and more wine “.
The Americans, however, remain largely behind the French for consumption per capita: according to data dating back to 2011 , the French drink an average of 1.2 bottles per week , about 5 times the amount drunk by an American.
France is till the world’s third largest wine producer behind Italy and Spain.
Moreover, China has become the world’s biggest market for red wine consumption for the first time, overtaking France and Italy where the quantity imbibed has been falling, according to new research. It attributed the increased popularity to a belief that red wine is healthier than traditional rice-based spirits and a growing tendency to choose red wine for business meetings.