From 6 to 16 June  MADIFESTO will be the first ever festival dedicated to fashion and the fashion business in Brussels.

During this first ever MADIFESTO, MAD Brussels will be showcasing Brussels fashion and all its facets. For ten days, the general public and fashion professionals will have the chance to discover what goes on behind the scenes in several lines of the fashion business, from fashion photographer to make-up artist, from fashion student to freelance designer, from fashion laboratory to history museum.

Belgian style is a label that is respected for its particularity its identity. MAD Brussels wants to be a single shop window for all the professions working in the fashion and design sectors, of which craftsmen, technicians and producers play a vital role. The centre aims to show off this heritage by making Brussels an innovating centre that can rival Europe’s traditional fashion capitals.

Under the heading, MAD, MADE, MADE-UP, MAKE-UP, the public will be able to discover fashion performances and shows as well as the artistic creations of several Belgian photographers. La Cambre Mode[s] will have pride of place during the festivities.

Henry BORZI