The Iranian people cultivate the belief that the essence of the world is based on wisdom, for this approach to its contribution to the theme “Feeding the Planet” it applys that wisdom to find reasoned solutions to this global challenge. A more profound belief of the Iranian people is that humanity is “invited to the party of God on Earth,” image from which it follows an attitude towards consumption summed up in the four axioms of “fairness”, “charity”, “contentment” and “gratitude “. Sofreh is the concept of the Iranian pavilion at Expo Milano 2015, through which the blessings from God are presented to the people all around the world.
Tradition, sustainability and openness to diversity, all have been developed in Iran thanks to its strategic position as a bridge between East and West and serve as the three main themes of the concept of the Iranian pavilion designed for Expo Milano 2015. The conceptual design of pavilion was prepared by the team led by local architect Kamran Safamanesh, the advanced first phase of architecture was performed by Rah Shahr Architectural Consulting Engineersand the second phase was developted by the Italian studio RPA S.r.l.
The three themes are summarized by an object that conveys them all: the Sofreh, a square of fabric that identifies the set table, one of the most important objects for the culinary culture of Iran. The Pavilion’s architecture is derived from this image in the form of an open structure, similar to a tent, where the inner skin is reminiscent of the traditional embroidery of the Sofreh. Its weave tells the story of the Iranian people’s food and agriculture from past to present.
The surface gradually unfolds into a curved wall of triangular cells containing different objects on display. At the top, a mosaic of mirrors reflects and reproduces what happens below. The pavilion is divided into two distinct levels: the upper floor is devoted to exhibition space, divided according to the seven climatic regions of Iran, while the lower floor is reserved for local products and the cuisine of Iran, along with all other services required for the reception of visitors.