The 2018 FIFA World Cup that takes place in Russia is a real eye-catcher for belgian companies. This project’s magnitude might even surpass the 2014 Sochi Olympic Winter Games one. The Belgian Embassy in Russia organized a presentation in order to promote belgian companies at the end of November. They are attracted with huge business opportunities and hope to get public tenders.
In fact, according to official statistics, 1,7 billion euros were used for the Winter Olympic Games groundwork (this number does not include infrastructure investments). Fees planned for 2018 World Cup should widely surpass those planned for Sochi : nearly 11 billion euros have already been released for the infrastructure programm. 5,8 billion euros will go to transports and 3 billion euros to sports infrastructures. The event is held in 11 Russian cities (Moscow, St-Petersburg, Volgograd, Sochi, Kaliningrad, Kazan, Samara, Saransk, Kaliningrad, Rostov-on-the-Don, Ekatirinburg) and 12 different stadiums. Loujniki Moscow stadium is the bigger one with a capacity of 81 000 spectators.
It is thus not surprising that belgian companies hope to receive public tenders. A success would represent an exceptional windfall for entrepreneurs, opening up the way to russian market, a way furher than the World Cup boundaries.
Belgian building companies are the most represented. A stress was put on their ability to manage concrete problems and their capacity to adapt to all circumstances.
However it takes time to select the suppliers markets and no official calendar has already been published, belgian companies are willing to participate to this exciting opportunity.