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WINE: COMBATTING COUNTERFEIT WINES AND PROTECTING QUALITY WITH IDCORK

The Brentapack Company has created an app that ensures maximum traceability

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From the research entitled “IDCORK” comes a real cork and an app that puts a stop to counterfeiting and protects quality wine. To do so, all you have to do is click. The technology developed and patented by the Brentapack Company of the Labrenta Group (www.labrenta.com), which has forty years’ experience in closures for the beverage sector, is destined to set a trend because it guarantees the authenticity of a wine thanks to an all-embracing traceability system, which starts with the cork used for the production of the closure and continues with information provided by the winery.

The composition of a cork is like a fingerprint: the natural holes that one finds within it make it unique, a real one-off. It was on the basis of this conviction that the Borgo Valsugana-based company created the IDCORK system that offers – with a single and unique app – protection for both the consumer and the producer.

“Every cork is unique and, with the technology that we use, we can trace its history, processing and production,” states Gianni Tagliapietra, CEO of Brentapack, who explains how the benefits of this system are not only a form of protection for the consumer, but also for the producers

By means of this special app consumers can access a whole range of information: the area and period of extraction of the cork, its characteristics, data regarding the processing of the cork closure, the name of the winery and characteristics of the wine (such as vintage, blend and bottle code).  Anyone can use this system directly from a cell phone, discovering everything there is to know about a wine purchased in a shop or served in a restaurant. To do so, all you have to do is download the free app from the website (www.idcork.com).

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