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SALONE SATELLITE AND RINASCENTE: ANOTHER CREATIVE ALLIANCE.

Another chapter in the design world is about to play out in an exclusive Milanese space, where
SaloneSatellite and La Rinascente, talent scout par excellence of up-and-coming designers,
will come together to promote young people on the threshold of their design careers.
photomilanoSaloneSatellite, the Salone Internazionale del Mobile, showcase for promising young designers, is back in
the spotlight once more, conferring international visibility and ensuring direct interface with the sector’s
business world.
Yet again, SaloneSatellite has come up with an innovative way of providing space and concrete support
for designers just starting out, through a partnership with La Rinascente, another major Milanese institution
with a lengthy design tradition.
From 27th September until Christmas, design pieces by 11 selected young SaloneSatellite 2013
participants: Tania Da Cruz (Portugal); Karoline Fesser (Germany); Kaamos: Katriina Nuutinen & Matti
Syrjälä (Finland); Ruizsolar: Matias Ruiz Malbran (Chile), Si Studio (Chile) and Italy’s Ilaria Innocenti;
Daniele Bortotto & Giorgia Zanellato; Antonio Forteleoni and Marcantonio Raimondi Malerba, will be
displayed and sold at the Design Supermarket inside La Rinascente’s flagship department store in Milan.
This is a unique and innovative space showcasing the very latest cutting-edge products and high end
brands, conceived by the company that launched the prestigious Golden Compass award in 1954.
The pieces on show are interpretations of the 2013 SaloneSatellite theme – “Design and Craftsmanship: Together for Industry” – allowing the participants the opportunity to wrestle with the importance of marrying traditional craftsmanship with modern design and industrial manufacturing solutions.
Craftsmanship, based on manual skills and traditional working procedures, is one of the strands of the
designer-manufacturer dialogue on which the success of Made in Italy rests. A great many companies refer
to the practical skills and knowledge embodied by craftsmanship when producing their final prototypes.
This is a compendium of “poor” materials, ranging from wood to glass, to iron to terracotta, reinterpreted
and worked in a surprising fusion of craftsmanship and industrial techniques; a series of objects combining
function with aesthetic value: minimal low-energy lightbulbs and objects for the office and home working,
rugs and textiles inspired by flood waters, mirrors that blur the outlines of reflections, pots that resemble
flowing wigs and multi-storey architectural structures, recycled objects used to create different ones and
lyrical contemporary objects reminiscent of ancient traditions or inspired by rustic living.

 

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