“See you on 4th and 5th May next for the Fête de l’Iris ! This key occasion in Brussels life reminds us
how proud we can be of our identity and reveals the wonderful treasures and joie de vivre of our
Region. “

The Brussels-Capital Region celebrates Europe and unveils a new image to the general
public
On 4th and 5th May 2013, the Brussels-Capital Region celebrates its 24 summers. The perfect opportunity to
reaffirm its identity, hopes and ambitions. This key occasion in Brussels life reminds the people of Brussels
how proud they can be of belonging here and shows visitors the wonderful treasures and joie de vivre of our
Region.
« be.brussels »

The new «be.brussels» brand, chosen by the Region for its communication purposes, emphasises the role of  the federal capital of the Brussels Region by adding the «be» of Belgium, thus symbolising the coming together, coexistence and ongoing cooperation of the three national communities throughout the region.
But «be» also reminds us of the opening-up of Brussels onto Europe and the rest of the world. From summer
2014, this new brand will also become the Internet address of the Region. Therefore, the Web extension
«.brussels» will, gradually, towards the middle of next year, replace «.be» for all the key regional players as
well as for all those who, whether business enterprises or individuals, wish to associate their name with that
of their region.

The iris, flower of the marshlands where Brussels came into being
The Fête de l’Iris is the opportunity for the Region to highlight its creativity, sociability and incredible cultural
effervescence! For two days, the Mont des Arts district will play host to free shows, organised activities,
workshops and concerts.
This year, the Fête de l’Iris joins forces with Europe Day, which takes place the same weekend, adopting the
theme of “Brussels and Europe”.

Look here at the program