Considering this complicated situation caused by COVID-19, Giuliano Canovese, the owner of Luxury Magazine, has decided to allocate 50% of the revenue in favor of Protezione Civile
, Loma Linda University Health
and Bill & Melinda Gates Foundation active in the search for a vaccine.
It’s not a new initiative for Giuliano Canovese, he has been participating in Venice, Cannes, Rome film festivals and Milan fashion weeks for 15 years, allocating a part of the proceeds to some charity associations such as Adra https://adraitalia.org/
It will not certainly be an easy challenge, all luxury brands in Italy are operating in smart working or they are even closed but still I have decided to undertake this challenge since aid and union have never been so crucial as today and it’s possible to do something important with everyone’s small contribution.
The magazine has got a half-year periodicity with a summer and a winter editions and the distribution covers the places favored by the luxury market devotees such places as Costa Smeralda in Italy and Las Vegas in the United States, for this occasion I have decided to do more editions in order to support to solve the emergency situation caused by COVID-19.
Luxury Magazine is a magazine dedicated to the world of luxury, created to communicate in the most efficient way with the most exclusive audience of the world and the only goal of making exclusive experiences known is bringing confidence in luxury brands to the audience interested in luxury goods, technology, golf, exclusive travels, restaurants, design, haute couture, lifestyle and well-being as well as to the royal families’ readers, prime ministers, members of the international jet set and world-known entrepreneurs.
We trust that many people can join together with a hope to help those who really need aid in this moment.