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Seoul and its business area of Gangnam.

If once you will fly for business to Seoul and will surely go then to the quarter of Bangnam, it can be further wise a nice gateway to discover Korea. And a path to discover a new culture. Seoul is crossed by the river Han, its business district of Gangnam is more modern because developed after districts in the North of this one. It is thus the most recent district of the city, furthermore the siege of numerous foreign institutions and the foremost companies. And his its name means in Korean: the South of the river (강남 – 江南 ).

seoul03Gangnam with the disproportionate character which embodies the Korean success to shine all over the world. A vibrant and dynamic business and residential district which leaves the tourist side to the historic heart of Seoul in the north bank of the river Han. How to resume the Gangnam style ? The district comes alive in the end of the day with the exit of the businessmen of their offices. They then take a break around the traditional glass of “soju”, to then end up their day in the inescapable exercise of the “noraebang”. A local karaoke. What a better way to embody the Korean duality that the setting-up of the biggest conference center of the country in front of a thousand-year-old temple. A district twinned among others with the Belgian municipality of Woluwe Saint-Pierre and to a thousand paradoxes…

But Seoul with a metropolitan population totaling over 25.6 million, is by far South Korea’s largest city and one of East Asia’s financial and cultural epicenters. One of the largest agglomeration of the world. A fascinating blend of ancient traditions and cutting-edge digital technology, home to endless street food vendors and vast nightlife districts, an extraordinarily high-pressure educational system and serene Buddhist temples, a trend-setting youth culture and often conformism, to visit old palaces or to do shopping, and where we can respectfully shoes off at the entrance of some restaurant: Seoul is a city filled with stark contrasts. A city hyper connected and modern but anchored in secular traditions.

Seoul is evenly considered as a temple of shopping, but is also appreciated by the businessmen. It has indeed been ranked 13th global city as a MICE destination, with two huge conference centers: the COEX and the Some SevitThe city that hosted the Summer Olympics Games in 1988, will see the Olympic Winter Games take place in a town at about 180 kilometers east of it: Pyeongchang.


Olivier Bulto



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