NEWS, TRAVEL

TOURISM TO #SINGAPORE

An example of the city of tomorow, which combines as well tourism and pleasure of living for its inhabitants.

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The Singapore’s skyline.

The Republic of Singapour is a global city and sovereign state in Southern Asia, a territory composed of 62 islets, referred as the Garden City. Due to its greening policy the densely populated island are covered of tropical flora, parks and gardens. Founded as a British trading colony in 1819, since independence it has become one of the world’s most prosperous countries and boasts the world’s busiest port. Singapore is a global commerce, finance and transport hub. A city where to do business is facilated, a technology ready nation, for meetings and summits, in brief a business friendly city with the best investment potential. All the major credit rating agencies gives the top AAA sovereign rating for the past decade. Singapore is considered as a barometer of global economic health, especially within Asia, owing to its high dependence on external trade. It is the 14th largest exporter and the 15th largest importer in the world. Combining the skyscrapers and subways of a modern, affluent city with a medley of Chinese, Malay and Indian influences and a tropical climate, with tasty food, good shopping and a vibrant night-life scene, the Garden City makes a great stopover into the region. Singapore holds various festivals each year. Some of its famous festivals and events include the Singapore Food Festival, the Singapore F1 Grand Prix, the Singapore Arts Festival, the Chingay Parade, the World Gourmet Summit, the Singapore Jewel Festival attracts numerous tourists every year, and is a display of precious gems, famous jewels and masterpieces from international jewellers and designers. The Singapore Sun Festival is another popular festival in Singapore, with the attendance of renowned stars such as David Foster, Natalie Cole, Jose Carreras or Sharon Stone. Christmas is also widely celebrated in Singapore, a season where the city streets and shopping malls along its famous shopping belt Orchard Road are lit up and decorated in vibrant colours.

The performance are positive  in the tourism sector, thanks to the efficiency of its Tourism Board. The Tourism Board of Singapore is indeed proactive, dispense new tips for tourists and always launch constructive initiatives to attract new travelers.  There are two distinctive example to demonstrate their accuracy to develop the sector. First for Germans, travelling is a necessity – it is a reward for their hard work, and an escape from the stresses of life. The growth (GDP) in Germany and the low unemployment rates have also resulted in a high propensity for travel. The tourism expenditure number is expected to grow by 1.5 per cent annually between 2014 and 2019.  Germany is a test market, because it is the second largest European source market for international visitor arrivals to the Asia Pacific region. Visitor Arrivals from Germany to Singapore grew at a Compound Annual Growth Rate of 5.9 per cent, and tourism receipts also saw an increase, growing at a CAGR of 5.3 per cent between 2010 and 2014. This hit an all-time high in 2015, reaching more than 286.000 visitors. Travelling for German leisure travelers provides them with opportunities to learn more about the world. They appreciate new and immersive experiences that allow them to gain a deeper understanding of people and cultures across the world. German travellers perceive Singapore as a destination that allows them to relax and recharge, and is a comfortable hub to visit other parts of Southeast Asia. Germans like to stopover in Singapore to relax, acclimatise, shop and sightsee, before moving on to their final destination.  And MICE visitors also tended to prefer Singapore’s heritage attractions and precincts, including Chinatown, Little India and Raffles Hotel. They were also impressed by the safety and security that Singapore offers.  The recipe of the Tourism board in this particular case is thus to make the relevant stopover of choice, to price it right with great promotions and to deepen the relationship with traditional travel agents for voyage long-courrier (Europe,…). And the the second example related to short-courrier travel, the Tourism Board lately leverage the digital platform to attract in this case South Korean travellers. With “Traveline” a mobile application which provide compelling and relevant content on Singapore. Following Mr Quek Choon Yang, Chief Technology Officer of the STB: “As travellers become more discerning and digitally-aware, it is important that we work with partners globally to tap into the opportunities that technology provides to create a seamless and personalised visitor experience.” Traveline Singapore leverages user-generated content, encouraging Korean travellers to discover more about Singapore, from trending attractions to the latest dining options. Users can also engage in real-time conversations with fellow travellers to exchange travel tips and ideas. For the bargain hunters, the platform also allows for location-based lifestyle deals upon arrival in Singapore. “Traveline” reduces the amount of time required by users to search for travel information, and provides highly reliable information via real-time data analysis. We are looking forward to equip Koreans with a mobile tool that can help them seek out hidden and attractive places in Singapore,” said Mr Shin Jeong Hwan, Chief Technology Officer of Kakao. South Korea is an important visitor source market for Singapore, ranking 9th out of 15 top visitor source markets in 2015. Singapore welcomed about 580.000 South Koreans last year, marking a 7.5 percent increase over 2014.

sing03Indeed, all these committed measures and the proposed offer are well translated in the various statistics, as well international visitors arrivals goes up and tourists are attracted while gazetted hotel room revenue, food and beverage incomes and shopping expenditures are still growing. Singapore’s unique mix of offers to all kind of travelers is indeed rich with full of cultural activities, the many organized festivals, the specialized tours, the conferences,… Beyond Chinatown and Little India, cultural precincts like Joo Chiat and Kampong Glam, as well as hidden gems with strong local flavours such as Haji Lane and Tiong Bahru should be highlighted. To lend richness and detail to marketing collaterals, feedback about the precincts and experiences can be collated from user-generated content and featured. Singapore as a city-state is much more concerned by, a recent UN report estimated that by 2050 two-thirds of the world’s population will live in cities and mainly in Africa and Asians countries. How will be solved and adapted the infrastructures of the smart cities of tomorrow ? Singapore represents a fascinating and illustrative case study, with the world’s most advanced urban solutions. As Singapore’s current minister for foreign affairs, Dr. Vivian Balakrishnan, said in a speech last year: “What you see in Singapore is an exercise of desperate imagination. It’s not about innovation because it’s sexy, but because it’s survival.” Today’s Singapore is consistently ranked as one of the world’s most livable cities, thanks to its sophisticated public transit network, political stability, superlative medical facilities, and super-low crime rates. With an eye always focused on the future, it has also transformed itself into one of the world’s most sustainable cities, realizing the economic necessity of going green. As a result the Global Competitiveness Index ranked Singapore’s economy as the ninth most innovative. In brief, learn more about how Singapore allows visitors to experience all of Asia’s potential in a city. Urbanity an demography can mix with conviviality, as part of Singapore’s evolving City in the Garden vision. Last year, the Singapore Botanic Gardens was officially designated a UNESCO World Heritage site. The biggest attractions at Gardens by the Bay, Singapore’s second Botanic Gardens in the heart of Marina Bay, are the domed conservatories. The Cloud Forest features a 35-metre-tall mountain as well as the world’s tallest indoor waterfall, while the Flower Dome replicates the climate of spring in the Mediterranean. The Flower Field Hall, nestled within the Flower Dome is a breathtakingly picturesque venue. Singapore’s park connectors are a great way to visit a series of parks, gardens and waterways that are in close proximity to each other. A green and sustainable city…

To differentiate Singapore from its neighboors, it’s an unique mix of city living, coupled with island offerings like Sentosa and the lush tropical greenery, can be featured. There are diverse occasions to discover the Singapore’s way of live.

Source: Singapore Tourism Board.
O.B.

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