FROM OUR REPORTER IN BASEL.
This leading global event which has just opened its doors on last Wednesday and it until March 24th, welcomes the leaders in their sectors of the watch brands and jeweler in Basel, and looks forward to strengthening leading positions.
All the designers, the watchmakers, the jewelers, the manufacturers have been in excitement to finalize their creations to be on time to the beginning of the fair. And so be able to present their new collections, breakthrough innovations as well as 76 world previews. To make of this international event a success. What will be the new trends of the sector? Will the digital watches nibble at more market shares? Will the classic watches continue to innovate? The countdown is thrown, and the new trends will be set.
All the professionals of the sector will of course be present there. But the echoes of Baselworld will be felt all year round. Exhibitors, young talents and more prestigious brands the some than the others are attending. Customers and collectors throughout the world will look forward to discover as soon as possible all the novelties and innovations launched during Baselworld. Following Mrs Sylvie Ritter, managing director of Baselworld, the appointment of the fair is crucial for the sector, and “each new edition is eagerly awaited”. A week in Basel under the utmost importance, indeed the most prestigious actors and influential retailers of the sector will throw the new trends for the months to come. Despite the current challenges and of a certain slowing down notices last months and by the middle term in the world of the luxury. Mrs. Ritter to end on a note of optimism for the future: ” I do not doubt that once more the new creations will make the news and will demonstrate fabulous dynamic of these sectors, which allowed to reach levels for which nobody dared to hope only 10 years ago “.
The dynamic world of Baselworld is present in Basel since 1917 with 29 Swiss brands to nowadays 1500 worldwide brands. For a major annual event to the world of Swiss and also worldwide watchmakers, in 2015 Swiss watches exports represents indeed more than 50% of worldwide watch production in value terms. The whole world is then represented, as well as the little Belgium. Thanks to the brand Lebeau-Courally, of the Belgian investor Joris Ide, which takes advantage of its rescue in 2000 of this factory of rifle from Liege. And add to it a Belgian luxury division, with the creation of prestigious leather goods and watches. Every components and movements are manufactured in Le Locle, Switzerland.